Point your phone at anything. Get the real cost — environmental, financial, and human — in seconds.

🔒 Private by design 🤖 Powered by Claude AI 🌊 Free to start
Click anywhere to drop a ripple
Scroll to explore
Flat White · 0.21kg CO₂
👟 Trainers · 14kg CO₂ to make
🥩 Beef burger · 2.5kg CO₂
📱 Smartphone · 70kg CO₂ to produce
✈️ LHR to NYC · 0.67 tonnes CO₂
🧴 Shampoo · 4 countries supply chain
🍫 Chocolate bar · 3.4kg CO₂/kg
🚗 Car commute · 0.17kg CO₂/mile
Flat White · 0.21kg CO₂
👟 Trainers · 14kg CO₂ to make
🥩 Beef burger · 2.5kg CO₂
📱 Smartphone · 70kg CO₂ to produce
✈️ LHR to NYC · 0.67 tonnes CO₂
🧴 Shampoo · 4 countries supply chain
🍫 Chocolate bar · 3.4kg CO₂/kg
🚗 Car commute · 0.17kg CO₂/mile
50k+ Scans this month
🤖 Powered by Claude AI
🔒 Privacy by design
🇬🇧 Built in the UK
How it works

Three steps to see
the full picture.

01
📸
Point & snap

Open RipplePhoto and point at anything — a meal, product barcode, receipt, or journey. The AI identifies it instantly from a photo.

Takes 2 seconds
02
🌊
Watch it ripple

Data unfolds across four dimensions — environmental impact, financial cost, human chain, and health effect. No jargon. Just real numbers.

Real-time AI data
03
📤
Share the card

Your Ripple becomes a beautiful shareable consequence card. People share these because they're genuinely interesting — not preachy performance.

Goes viral naturally
What makes it different

Curiosity,
not guilt.

Every other impact app preaches. RipplePhoto just shows. We don't tell you what to do differently — we just make the invisible visible. What you do with that is entirely up to you.
🤖
AI-powered recognition

Point at anything and Ripple works it out. No barcodes required. Our AI identifies meals, products, brands, and places from a photo.

🗺️
Supply chain mapping

See the actual countries your product passed through to reach you. From raw material to your hands, rendered as real data.

📊
Personal ripple score

Track how your daily impact changes week by week. Not compared to some impossible ideal — compared to your own past self.

💷
Real financial insight

That £4.50 coffee costs you £1,642 a year. Ripple makes the maths visible without ever telling you to stop.

🎨
Beautiful share cards

Every Ripple generates a shareable card that looks like an infographic poster. People actually want to post these.

🔒
Fully private by default

Your scans stay on your device. Share what you choose. We don't sell your data, show ads, or judge your habits.

Live example

Your morning
coffee has a
story.

Every scan reveals four dimensions of impact. No two items are the same. Point. Snap. Know.

📸 Try it now →
Flat White · Ripple result
🌍
Carbon footprint
0.21kg CO₂
≈ 1.2 miles by car
Equivalent to driving your car for 1.2 miles
💧
Water consumed
140 litres
= 700 cups of tea
The same as 700 cups of tea just to make one coffee
💰
Annual habit cost
£1,642
= a return flight to New York
If you buy one every day — that's a return flight to New York
🌱
Human chain
4 countries
Farmer earns 4p of your £4.50
Ethiopia → Rotterdam → Manchester → You
🌊 The bigger picture
The UK drinks 100 million cups of coffee a day — if every cup rippled, that's 21,000 tonnes of CO₂ before lunch.
Pricing

Simple, honest pricing.

Free
£0
Forever free
  • 5 Ripple scans per day
  • Basic impact data
  • Shareable cards
  • Scan history
  • No ads. Ever.
Start Free →
Business
POA
White-label
  • White-label for retailers
  • API access
  • Staff dashboards
  • Custom integrations
  • Dedicated support
Talk to Us →

Ready to see
your ripple?

Join the early access list. Be among the first to see everything differently — without anyone telling you what to think about it.